🧠Setting up Google Analytics
See how many people visit your club website, which pages are popular, and what devices they use — all in your own free Google Analytics account.
1 Create a Google Analytics account Sign in at analytics.google.com with any Google account and create a property for your club, choosing the “Web” platform.
2 Add a data stream Add a data stream for your website address. Google gives you a Measurement ID that starts with “G-”.
3 Paste the ID into Pavilion Go to Settings → Integrations → Google Analytics, paste the Measurement ID, tick “Turn on tracking” and Save.
4 Leave “don’t count officials” ticked This stops your own committee’s admin work from inflating the visitor numbers, so the figures reflect real members and visitors.
5 Check it’s working Open your website in a normal browser (not logged in as an official) and watch the Realtime report in Google Analytics — your visit should appear within seconds.
💡 Tip: Google Analytics is free for clubs of this size, and Pavilion adds the tracking code for you — you never need to edit your theme or paste code into your pages.
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