Email the right people: lapsed customers, puppy owners, anyone you can describe.
A segment is a question, not a list: “customers who haven’t booked in three months”, “owners of doodles”. It is worked out fresh every time you send, so it never goes stale, and anyone who has unsubscribed is always left out.
- Build segments from simple numbered rules
- Combine rules with AND, OR and brackets
- See who is in a segment right now
- Use them for newsletters and messages
In ModuleFest Pet Groomer, Pet Walker, Pet Sitter and Pet Trainer.
